About The Project
The Zig-Zag “Rolling With” campaign included a series of 5 x 3 minute behind the scenes videos from Catfish & The Bottlemen and La Roux. Working closely with Universal Music and Tynan D’Arcy, we formed a strong digital strategy and platform to deliver the “Proud To Be Different” message. During the course of the project, we delivered a custom responsive WordPress website, developed HTML5 banners for Spotify NME and Absolute Radio, provided social media management in addition to email marketing campaigns through MailChimp. Towards the end of the project fans were given the opportunity to win tickets to an exclusive gig at Scala London. Zoo Studios delivered a seamless ticketing system to the lucky winners. This allowed door staff to quickly check in guests on the big night.